How we produce

Cotton is the primary fibre used in our products, representing more than two-thirds of our total fibre inputs. We primarily purchase U.S. cotton because of its high quality and the industry’s strong environmental sustainability and social responsibility practices.

Sustainably grown and ethically-harvested U.S. cotton remains the optimal choice for our products.

Regulated as a food crop under strict U.S. Department of Agriculture (USDA) and U.S. Environmental Protection Agency (EPA) guidelines, cotton grown in the US represents the best combination of quality and value for our products. Under the guidance of the National Cotton Council, the USDA and various other organizations, US farmers have continuously reduced their environmental footprint by adopting a variety of conservation and targeted agricultural practices.

More than 75% of the cotton acreage where our partner's cotton is grown is irrigated only using naturally occurring rainwater. Conservation agriculture practices and advanced soil monitoring systems have reduced soil erosion and residual impacts on the environment. GPS positioning and advanced delivery systems allow farmers to be more efficient while planting, fertilizing and harvesting, effectively allowing for a reduction in GHG emissions and environmental impacts on the land and neighbouring ecosystems.

US cotton farmers are required to adhere to strict US labour laws and Occupational Health and Safety Administration (OSHA) regulations which are likely the most stringent in the global cotton industry.